Focus groups evaluating banknotes that are new of female’s obvious ethnicity
The lender of Canada purged the image of an woman that is asian-looking its brand brand new $100 banknotes after focus teams raised questions regarding her ethnicity.
The initial image meant for the opposite of this synthetic polymer banknotes, which started circulating final November, revealed an Asian-looking girl scientist peering into a microscope.
The image, alongside a bottle of insulin, ended up being designed to commemorate Canada’s medical innovations.
But eight focus groups consulted about the proposed pictures when it comes to brand new $5, $10, $20, $50 and $100 banknote show had been particularly critical for the range of an Asian when it comes to denomination that is largest.
“Some have actually issues that the researcher seems to be Asian, ” claims a 2009 report commissioned by the lender through the Strategic Counsel, acquired by The Canadian Press underneath the use of Suggestions Act.
Concern about stereotypes and ‘racialized’ bills. “Some think that it presents a label of Asians excelling in technology and/or the sciences.
Other people believe that an Asian shouldn’t be the only ethnicity represented on the banknotes. Other ethnicities should additionally be shown. “
Several also stated the yellow-brown colour for the $100 banknote reinforced the perception the lady ended up being Asian, and “racialized” the note. Continue reading “Asian-looking woman scientist image rejected for $100 bills”